Episode 9

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Published on:

5th May 2025

Joe Fried – Are You Losing the Game of Psychology in Jury Selection?

"Trial law is a game of psychology at some level," says Joe Fried, renowned as the "Godfather of Trucking Cases" who's litigated in 43 states. Regardless of the venue, he focuses on universally shared values in jury selection. “The magic of doing what we do is to build a case around the things that make us the same, not the things that make us different. That’s what jury selection is,” he explains to hosts Harry Plotkin and Dan Kramer. One shared value: Keeping your oath. “When that juror says, ‘I'm going to follow my oath even if I have to hold my nose.’ Are you throwing that guy off or not? I'm not.”

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☑️ Joe Fried | LinkedIn

☑️ Fried Goldberg | LinkedIn | Facebook | YouTube | Instagram | X

☑️ Harry Plotkin | LinkedIn | Facebook | Instagram

☑️ Dan Kramer  | LinkedIn 

☑️ Kramer Trial Lawyers on LinkedIn | Facebook | YouTube | Instagram

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Episode sponsored by Motion Lit, 4 Corners and Baldwin Settlements.

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About the Podcast

Picking Justice
Jury Selection Podcast
Attention Trial Lawyers: You’ve meticulously crafted your opening statement, mastered your directs and crosses, and fine-tuned your closing argument. But have you developed a strategy for jury selection? What will you do when a potential juror gives an unexpected answer? Do you even want that person on your jury? The clock is ticking — you need to think fast.

Introducing Picking Justice, the essential podcast for trial lawyers. Join nationally renowned jury consultant Harry Plotkin and leading trial lawyer Dan Kramer as they guide you through the complex art of jury selection.

Harry and Dan share invaluable insights and real-world strategies, breaking down the myths and misconceptions that often hold lawyers back in the courtroom.

Whether you’re a seasoned litigator or preparing for your first big case, Picking Justice offers expert guidance to help you make smarter choices during jury selection.

Subscribe today and elevate your trial skills with Picking Justice.

About your hosts

Daniel Kramer

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Daniel Kramer is a nationally recognized trial lawyer who specializes in representing families and individuals involved in catastrophic personal injury and wrongful death matters, as well as employment discrimination and retaliation lawsuits. Daniel has obtained numerous eight-figure jury verdicts on behalf of his clients.

When not in the courtroom, Daniel is a die-hard Colorado Buffaloes, Atlanta Braves, and Falcons fan while permanently trying to convince his wife and young children that they need to jump on the bandwagon.

Harry Plotkin

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When the best trial lawyers in California go to trial, they call Harry. As a juror consultant who works exclusively for plaintiffs, Harry has helped trial lawyers win some of the biggest verdicts in personal injury, employment, and civil rights trials, including 36 verdicts of over $10 million and 7 verdicts over $100 million since 2021. He has picked the jury in the largest employment verdict in the history of the country ($464 million against Southern California Edison, with trial lawyer David deRubertis) and the largest medical malpractice verdict in American history ($412 million, with trial lawyers Nick Rowley and Keith Bruno). Pursuing justice is his passion, but outside of the courtroom he’s a proud #GirlDad who spends every minute he can with his young(ish) daughters.

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